Imagine this.... A potential customer gathers their mail and returns to their kitchen – and quickly sorts it over the bin. This is the critical moment. Most direct mail pieces won’t survive…will yours ?
After instantly tossing a dozen mailers, she holds your piece in her hands –ready to send it sailing into the bin. Then, something happens. She leans in to get a closer look. The piece is graphically engaging, it shows her name embedded within their opening image catching her eye. It lists items specifically within her areas of interest and reads like the company are talking directly to her. Now, normally, she would bin it along with the rest, but this has sparked a glimmer of interest. Just like that, the mail piece moves out of the “danger zone” and into the “investigate / action” pile. Mission accomplished.
Coincidence? Hardly. It’s the power of creative design, high levels of personalisation, and variable data printing (VDP).